MINI Countryman
Bringing the physical and digital together in the real world. How we engaged over 1 million people with, and helped to sell out, the new MINI Countryman before it launched in the UK.
Bringing the physical and digital together in the real world. How we engaged over 1 million people with, and helped to sell out, the new MINI Countryman before it launched in the UK.
Behind the scenes
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